LinkedIn came into being in 2003, and ever since it has been a growing professional social media platform. If you use your LinkedIn account efficiently, you can gain many benefits. For those who are new to LinkedIn, it is a personal marketing platform where you publish your achievements, skills, and experience and connect with other people. It can help you in your career development, connect you with other employers or employees, and improve your networking. Therefore, you must learn the ways through you which you can upgrade your account.
Update Your Profile Picture:
Your picture is the first thing that will grab the attention of the users. It is the first impression people will receive from you. So make sure you do that right. Your picture should be recent and featuring 60% of your face. Long-distance shots are futile and unlikely to heed the users. A professional-looking photo is the best option.
Choose A Background Picture:
The second visual of your LinkedIn is the background picture. Pick an image that is most relevant to your profile and makes you distinct from others. This tactic will help you to gain more attention, engage more audience and intrigue them to find more about you.
Update Your Contact Information:
Use LinkedIn to make it easier for people to contact you so that you don't miss out on any opportunity. For that, you have to provide updated essential contact information such as your email address, phone number, and other social media platforms. It is a smart strategy to make it easier for recruiters to contact you.
Compelling Headline:
The brief description at the top of your account page does not necessarily have to be only a job title. It can include some details about your role and your principles. This short bio gives a little insight into who you are.
Add A Summary:
If you make your headline catchy enough, people would like to know more about you. So they will read your summary. Make your summary is lively and engaging by telling people your story. It shouldn't be just a list of your job titles, skills, and accomplishments. Try to articulate your story in such a way that it reflects your personality and values.
Say 'No' To Buzzwords:
You have to be creative when describing yourself. Therefore, using cliche words like 'expert,' 'specialist,' 'innovative,' 'passionate,' and 'expert' is not productive at all. These are the most used adjectives on LinkedIn, and using these words to describe yourself is not enough. To make your description more compelling, you also have to demonstrate your skills. For that, you can add your accomplishments and recommendations where other people can vouch for you too.
Expand Your Network:
To achieve all the benefits of LinkedIn, you need to come out of the introvert shell and connect with new people. The first step is to sync your account to your contacts. This way you can get a list of suggestions of people you connect with people easily. No invites are sent out without permission, so you have the autonomy sift through the suggestions. Moreover, stay in the loop of the LinkedIn connection request to find more people.
List All Your Skills:
Go through all the skills and select the ones which resonate with you. It helps to support your headline and summary. Moreover, it allows other people to endorse you. Adding a never-ending list of skills is not the right choice, so make sure to shortlist the most important ones. If you can try, do refresh the list of skills regularly.
Make Use Of the Publications:
Many people tend to leave the publications section empty. However, this gives you a chance to stand out and prove your credentials. If you have ever written a blog for a website or a research paper for a journal? If yes, then it is time to flaunt those extraordinary milestones in the publications section.
Follow Relevant Influencers:
By following influencers, you get a range of entertaining content on your feed. When you share these, you add up value to your profile, and people know how keen you are about your interests and profession
What Are The Benefits Of Creating A LinkedIn Account?
In a nutshell, LinkedIn is the hub of professionals. Most employers check your LinkedIn account after receiving your resume. Moreover, now, companies have started posting job vacancies as well, and there is a direct option to apply online right away. All you have to do is submit your resume. This way, the recruiters will also be able to view your LinkedIn profile instantly. In addition to that, LinkedIn also provides suggestions for relevant jobs near you to help you find one which suits you best.
Recruiters use LinkedIn to find relevant, credible candidates to work with them. Therefore, if you don't have an account, you won't appear in the searches and miss out on valuable opportunities. Another brilliant perk of having a LinkedIn account is easy and quick access to the company's profile. It can help you research about it before submitting an application or going for an interview. So if you don't have an account already, make sure you do now.
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